What to do before you launch your App

This is a very high level guide to getting ready to promote an app successfully. Please read this and make sure you have taken the time to think about the many different aspects that go into making your idea work BEFORE YOU HAVE LAUNCHED

Before you launch your App – These are the basic steps to make sure you have the strongest positioning for when your app goes live.

  • Choose a good name
    • Make it unique and memorable
    • Check it’s not protected or trademarked
    • Try and include the important keyword(s)
  • Choose the right category
    • Estimate the number of downloads you will need to achieve positions in your category
    • The more competitive a category then (if you produce a good app) the more downloads you will get
    • Make sure you select the most relevant category for your app
  • Look at your competitors
    • Monitor what type of apps your competitors are creating
    • Look at the recent updates of the competition
    • How do you stand apart from your competition
  • Design a fantastic Icon
    • The icon should connect with the purpose of the app
    • The icon should be eye catching
    • The icon should be memorable
    • The icon stand apart from the others on your phone
  • Use amazing screen shots
    • Explain what the app does
    • Make them exciting and memorable
    • Convince users to download your app over a competitors
  • Make sure you write the best Title, Description and Keywords
    • Pick the best keywords to rank your app
    • Look at the competition and what they have written to rank
    • Write in a way to make people download the app
  • Landing Page
    • Make sure your first page is memorable

After you launch your App – You need to be getting as many downloads as possible in the first few days after launch to rise to the top of the charts

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